If there's one thing affiliates know how to do its how to go to a conference and come back with a ton of new contacts - new deals - and new energy.
Today Lisa Picarille of the PMA, Permformance Marketing Association, posted about getting the most from industry conferences.
Below are a couple of her tips - please read all of them HERE
- Have a solid plan of attack. Map out which sessions you want to attend, what people you want to meet, your objectives (this is worth it if I can get three new clients or get two press mentions or 25 leads – whatever) and write these down.
- Stick to your plan. It’s okay to be flexible and have impromptu meetings and dinners but don’t let those derail you from your planned objectives.
- Participate. Go to the breakfasts and lunches where you can casually interact with other attendees. If there are official parties and networking events be sure to drop by to meet new people. Don’t spend the money and time to travel to a conference and then sit in your hotel room working.
Don't be afraid to walk up to someone and just start talking....no telling what you can learn and what new partnerships can be formed.
Don't hide out in the hotel - be engaged in the events and the conference - much of the success of your trip will be based on these events and the people you were able to meet - if it weren't for the in person interactions you might as well stay home, save the money, and read the blogs for a recap.